The upfront cost of getting your design done in-house can be absolutely nothing. This method constitutes your first approach to designing your direct mail. If there is already a designer within your company or anyone with artistic skills, you can get your artwork designed in-house without paying extra to anyone. Hence, marketers should consider these things and make a plan. The answers to these questions decide your direct mail pricing to a great extent. Are you going to utilize some stock images or custom photographs for your designs?Īre these designs going to be generic or intricate? Is there anybody in your firm who can handle the designing part, or do you need to look for external options? Here, there are a lot of questions whose answers you should decide beforehand. This significant price difference is due to your approach towards getting the mail designed. Designing charges can vary from as little as $10 to about $1,000 for a particular campaign. Your mailing campaign costs hugely depend on the direct mail design. The total costs for a 1,000-unit direct mail marketing campaign can add up to about $1,500 when you add them all up in your campaign. If you outsource the work, you will only have to pay for the services you need, thus you can save tons of your hard-earned money.īelow is a quick breakdown of direct mail advertising costs to help you in the best ways possible. Here, direct mail campaigns can be most cost-effectively outsourced to a professional mailing platform or use a tool like PostGrid. The cost of doing direct mail advertising depends on your designs, printing, and more. And, they opt for top-quality – which leads to the greatest return on the investment. Some companies choose to work exclusively with vendors because this is not their expertise. To avoid mistakes in terms of direct mail cost and pricing, we recommend comparing and contrasting the quality of work and costs with a professional service or agency. Thus, they end up making various costs related mistakes. Also, businesses often believe that they can handle this in-house production but fail to deliver eye-catching design and messaging due to various reasons. Such work is often produced in-house, and the organization only pays for printing and mailing. How Much Does it Cost to Mail 1000 Flyers or Letters for a Direct Mail Campaign?ĭepending on the amount spent on design, copywriting, mailing lists, printing, and distribution, direct mail pieces can cost anywhere from 30 cents to $10 per piece. Keep reading below to know the various elements that add up to the mailing cost. You can decide on the various elements and then choose the ideal combination to keep costs low and still pull off an amazing campaign. If you wish to conduct an affordable campaign, opt for bulk mailing. Please note that volume plays a big role in deciding direct mail pricing. The cost per 1000 for direct mail is also useful for comparison with other marketing channels. It is important to calculate the mail cost per 1000 as many vendors offer quotes calculated in this way. Simply take the total cost of your campaign and divide it by 1000. ![]() It is very simple to calculate direct mail marketing costs in this manner. Many marketers measure direct mail costs as cost per thousand (CPM). Some organizations and companies do much of this in-house and wind up only paying for printing and mailing. In this article, we will highlight the direct mail costs with everything else that you have been looking for.ĭirect mail pieces can cost anywhere from $0.30 to more than $10 per person, depending on how much you spend on design, marketing copy, mailing lists, printing, and distribution costs. Such companies end up paying much more.ĭirect mail is making a comeback, with businesses and customers recognizing the advantages of sending targeted campaigns.īut, how much does it cost to mail 1000 flyers, letters, postcards, or even more? However, many companies let the experts handle these jobs as they hire different agencies and vendors to do everything for them. Some companies handle the designing and copywriting themselves to lower costs, whereas others even build and use their own mailing lists. The rates can dramatically vary for every business, depending on how much they are willing to spend and their direct mail campaign size.ĭirect mail marketing cost depends on several things like graphics, copy, type of collateral, printing, personalization, number of mailings, and postage. The answer is not so straightforward and consists of several sections.
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